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Why use Adsense if your readers won't click the ads? My attempts to support other bloggers.


By Lou - Posted on 15 May 2008

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Google Adsense. It's a wonderful product that many webmasters/bloggers utilize to varying degrees of success. Some bloggers live off of Adsense (and other affiliates), others may get just enough to have them cut a check. More than that, most people probably don't receive enough monetization to receive a check once every three months.

Why is that? Not enough traffic? Too high of a bounce rate? Poor placement of the ads (such as below the fold, etc)? Readers who are of the "I never ever click ads" mindset? All or a combination of all of the above?

Les over at The Radical Blogger wrote a post about your tip-n-run visitors costing you Adsense money, hitting on the fact that most people who come to your site through social affiliate sites such as Entrecard do their drop, may read a post or two, might leave a comment (usually so they get the linkback), but usually NEVER click on ads. This high influx of traffic with low intent to stay is the big contributer of lower Adsense revenue (and other ad groups as well).

Personally, I've been making an effort to actually click ads on sites I believe in supporting, although it's usually clicking on ads that I'm interested in. I do not want to cheat the Adsense system, but I will more and more go out of my way to make sure that I support bloggers that I believe in.

That's the key to it all right there. If there's a blog you enjoy, then support them! You know, as an Adsense user yourself, you're not allowed to ask your readers to click on your own ads, so why not take the initiative and click on their ads on your own! Whether or not they reciprocate, who knows. But it would be a great start, and you'd be supporting your fellow bloggers by looking at something you're interested in anyways.

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Lou I'm 100% agreed with you, I think every blogger should think like this and feel that others bloggers are also facing the same problem so just by understand each other problem we can also help others in right way, not by cheating.

I'm With You :)

Nancy
http://www.heygb.com/

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Thank you for your input, Nancy, good to know I'm not completely out in left field hehe.

You have a great site, by the way, I enjoy glancing through it. :)

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I think its really surrounded around the content of your website and how much they really need whatever you are talking about most of the ads are targeted...I agree with you to the fullest though!

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Definitely. If your content sucks, your CPR/CPA/CTC/CTO/BLT/AFK/AKA sucks by default lol. Other than that, the typical adsense revenue stream without a metric fuck-ton of traffic doesn't make too terribly much money anymore, just for the simple fact that people online don't click ads unless they REALLY want to.

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